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What if your media investment was working hard at your front door, too?

Carnegie Mellon’s Tepper School of Business shows what that looks like. When an applicant is interested in the MBA student experience, the guide answers in writing, then puts alumni voices right in the conversation.

From Campus Notes, by Nadya Kohl, Chief Commercial Officer at skilly

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  1. A written answer that points to a person. The guide invites the applicant to contact a student ambassador.
  2. Alumni cards beneath the answer. Each has a photo, a name, and a short quote.
  3. A next step within reach. An Apply here button appears in the same conversation.

Each card puts a peer’s voice in front of the applicant at the moment of a specific question.

Tess, the AI guide on the Tepper School of Business MBA page, showing a written answer that suggests contacting a student ambassador, followed by alumni cards with photos, names, and short quotes, and an Apply here button. Numbered markers point to each of these three elements.
Tess, the AI guide on the Tepper School of Business MBA page at Carnegie Mellon University.

Why a peer’s voice and a moving picture matter

84% longer

Conversations with images or audio ran about 84 percent longer than text-only conversations, in a study of more than 146,000 users on a consumer chat platform.

32% higher

Next-day return was about 32 percent higher in conversations with images or audio, in the same study.

6.7x

One industry benchmark found retail pages with user-generated content converting at 6.7 times the rate of pages without it.

Industry research 2026

Your team chooses what appears

Residence hall tours, financial aid explainers, a student talking about their major: the shelf shows what your team decides belongs there. It can carry playable video cards from YouTube, Vimeo, TikTok, or Instagram, so an applicant can watch without leaving the conversation.

Add

An administrator pastes a link from YouTube, Vimeo, TikTok, or Instagram, or imports a whole YouTube channel.

Choose

Review the list and select what belongs. Make each video available to the public-facing guide or to the internal team, and set an optional end date for time-sensitive content.

Learn

Each video’s performance metrics will soon appear in the skilly dashboard, so your team can see which clips applicants watch.

Nothing is added until an administrator confirms it.

Let’s connect your media to your mission

Let me build your institution’s skilly demo and show you how simple this can be.

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